Mobile Data Market to Top W3 Tril.

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Mobile Data Market to Top W3 Tril.


Korea`s mobile data service market is projected to grow about 30 percent this year to 3.36 trillion won from last year`s 2.6 trillion won, according to a local research institute.

IDC Korea, the Korean unit of International Data Corp., predicted Monday that wireless non-voice revenue would continue to explode over the next few years.

"The mobile data service market would double in four years. After crossing the 3 trillion won threshold this year, the figure would double to 6 trillion won in 2009," IDC Korea consultant Han In-kyu said.

By contrast, IDC Korea projected the traditional cash cow of voice segments would inch up at an annual rate of 3.4 percent from 12.1 trillion won in 2004 to 14.25 trillion won in 2009.

"An increasing number of mobile banking subscribers and video call users would boost non-voice revenue along with conventional messaging services," Han said.

In particular, Han said video telephony offerings would serve as a turbo engine to drive data revenue thanks to the interactive service-friendly wideband-code division multiple access (W-CDMA) technology.

W-CDMA is a genuine third-generation (3G) wireless technology that is suitable for two-way services such as video calls.

Unlike other 3G standards, which focus on downlink speed, it guarantees an average transmission throughput of 1 megabit per second (Mbps) for both uplink and downlink.

W-CDMA services were launched here in late 2003 but they have not been popular with customers due to a set of technical glitches and expensive W-CDMA terminals.

However, the nation`s biggest wireless operator SK Telecom and runner-up player KTF look to start the 3G services this year.

SK Telecom jockeys to sign up 200,000 users to W-CDMA this year alone, while KTF aims to attract 50,000 clients. Smallest competitor LG Telecom has no license for the 3G services.


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