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Alcohol drinking culture
Korean people like to say drinking makes them feel friendlier and more open, and after a session or two you will see why. In their fairly stiff, Confucian society, drinking is the one occasion to cut loose. Any night of the week is a good night to see drunken groups staggering and singing songs on the streets.
Singing constitutes an integral part of the good times, and it is difficult to find a place in Korea that does not include at least one singing room (called a noraebang). However, the singing often begins after dinner right in the restaurant, and everyone is encouraged to join in the fun.
Korean traditional alcohols do not have the punch-to-the-stomach kick like Chinese drinks, are not as fine as Japanese, not as sophisticated as wine, and not as strong as Vodka. The mild flavor, natural color, and soft texture are dominant qualities of Korean traditional alcohols. Although fine in moderation, soju in particular can become your worst enemy, leading to what many foreigners call the 'soju experience.'
In order to really appreciate Korean traditional alcohols, one needs to lift away the hot temper of people in modern society. If you can find as much enjoyment in your hometown's sunset as you would from the grandness of the Himalayan mountains, Korean traditional alcohols are right for you. If you live in the city but enjoy getting out of the rat race, enjoying fresh air and water, Korean traditional alcohols are also right for you. Finally, if you fancy yourself a gourmet, you should try these at least once.