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Hyundai to Boost Advertising in Japan
The nation's largest carmaker Hyundai Motor is to boost spending on advertising in Japan to give its sluggish sales there a shot in the arm, Bloomberg reported Monday. The business information service quoted Hyundai's international business division director Kenny Ahn as saying the company was spending more for advertising per unit in the island country since it considers the Japanese market important.
Hyundai plans to spend about US$6 million this year to promote its flagship mid-sized NF Sonata sedans and to increase the amount in the future. To capitalize on a Korean Wave sweeping the Island nation, the company is running commercials featuring Japan's favorite Korean star Bae Yong-joon, the star of the fortuitously named "Winter Sonata."
Hyundai Motor sold 1,765 cars in Japan this year, down about 15 percent from the same period last year.