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Dongdaemun Fashion Mall, Largest Clothing Market in Seoul
Since the opening of specialized large-scale stores such as, Migliore and Doosan Tower the Dongdaemun Shopping Mall has introduced modern management and marketing strategies and undergoes a complete change day by day. Pyeong Hwa Market is one of the markets that strive for internationalization with the display of directions in 5 language, such as Korean, English, Japanese, Chinese, and Russian, from the first floor underground to the third story above the ground.
Dongdaemun Shopping Mall is attracting a strong public attention because of its fast adaptation to ultramodern fashion and its fast production and delivery through production in small quantities. Recently, Japanese traders and professional packmen are gathering and major reasons are the moderate pricing, high quality and modernization through professional designers, and co-marketing with large enterprise and modern stores.
Clothing stores at Dongdaemun Market are open night and day. Rather, they become more splendid at night. Today, Dongdaemun fashion street is leading young generation's fashion and mark individuality. Nowadays, even the fashion of many TV entertainers are sponsored from the market. Further, "Jambangee" and "TBJ", famous local brands, have started to build their brand name from Dongdaemun market.
However, even before "Migliore" and "DOOTA", the modern large-scale shopping malls opened, there were malls, such as "Dong Pyeong Hwa Market" and "Heyang," "Sunchang", "Uno Core" and "Art Freya." The Gwanghui Market is located nearby and is fully stocked with inexpensive leather goods. Leather goods from Gwangheui Market are well known, and recently, the number of customers increased due to its improved quality.